Feb 14, 2026 · 9 min
Meta ads for kids products on Shopify
Twelve months of Meta ads for a kids-accessories Shopify brand. The meta ads kids products playbook — creative, structure, ROAS, and what doesn't work.
arthur
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Jan 16, 2026 · 8 min
What running WondraKids actually costs
Twelve months of a kids-accessories Shopify store, with every line item. The full wondrakids costs breakdown — ads, fulfillment, returns, software, founder time.
arthur
Jan 06, 2026 · 6 min
Replacing GemPages with a custom Shopify Horizon theme
We pulled GemPages off a Shopify store and rebuilt every landing page as Horizon sections. Theme customization, Liquid custom sections, and the numbers.
arthur