The content machine we run, pointed at your brand.
We run an AI-native creative pipeline that ships around 50 paid ad variants a week across Meta and TikTok — at a fraction of studio cost. We point that same machine at your brand: briefs, stills, video, and the feedback loop that finds the winners and scales them.
The problem
The 2026 creative problem is not polish, it is volume at a quality floor. Meta's Advantage+ and TikTok's algorithm reward creative diversity — roughly fifteen variants is the point below which the algorithm narrows too early. A brand shipping four hero ads a month is starving the exact machine that decides whether its spend works.
Producing fifty competent variants a week the old way — studio stills at €120–280 each, UGC-style clips at €450–800 — is not possible on a normal budget. An AI-native pipeline drops the unit cost to €4–35 a variant, which is the whole reason the portfolio approach became tractable. Standing that pipeline up in-house takes months. We already run it, across seven accounts.
What you get
Paid ad creative at volume
Around 50 variants a week across Meta, TikTok, and the occasional Google Demand Gen surface: stills, short video, copy, and CTA — enough surface for the algorithm to find your winners, not just your safest guess.
The full pipeline, run for you
Brief to upload: LLM-scoped briefs, brand-anchored stills, image-to-video for the variants that need motion, assembly, naming and tagging for tracking, and multi-platform upload. You approve; we ship.
A feedback loop, not a one-off drop
Every batch is tagged and read against spend. The 14–22% that earn past the test budget get scaled; the workhorses that compound get more of the same shape. Next week’s batch is shaped by last week’s numbers.
Covers, editorial, and short-form video
The same machine produces blog covers, editorial imagery, and short-form video — the content surface around the ads, in one consistent visual language.
How it works
- 1
A 15-minute call
You tell us the product, the audience, and where the ads run. We tell you the batch size that fits your spend and what it costs — a fixed number, not a retainer.
- 2
We wire the pipeline to your brand
Brand references, tone, and the platforms you sell on go into the brief layer. First live batch in days, not the six weeks a studio would quote.
- 3
We ship the batch and read the numbers
Around 50 variants a week, uploaded, tagged, and tracked. We watch which clear the test budget and which stall — the read is the point, not the volume.
- 4
We scale the winners
The variants that earn spend get scaled; the compounding workhorses get more of the same shape. The machine gets better at your brand every week.
Questions
- Why 50 variants a week instead of 10 polished ones?
- Because the 2026 platforms reward diversity above a quality floor, not polish. Five polished ads compete for one ceiling; fifty competent ones explore a much larger surface and produce more winners. Above roughly fifteen variants Meta stops narrowing too early — that is the threshold you are buying past.
- What does it cost?
- A fixed number per batch, agreed on the first call, scoped to the volume and platforms. All-in cost per AI variant runs €4–8 for stills and €18–35 for video — against €120–280 for a single studio still. You pay for the pipeline and the operator judgment, not a timesheet.
- Will AI creative get penalized by the platforms?
- Not for being AI-generated — for being generic. Meta and TikTok de-prioritize templated creative however it was made. We throw away the 60–70% of model output that lands as average and ship the brand-anchored, native-feeling rest. That discipline is the job.
- Can you do just the content, not the ad buying?
- Yes. We can run the whole creative pipeline and hand you tagged, upload-ready variants, or stay in the loop on performance and shape the next batch. Some clients want the machine; some want the machine plus the read.
— the thinking behind this
Point the creative machine at your brand.
Bunny Honey Club · founded 2023 · UK / US / DACH / AU